TeleMaura

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TeleMaura
TypePublic
IndustryMass media
Founded1951
HeadquartersPlacia dam Estrellam (Plaza of the Stars)
Tangia, Dara Aqarel
Area Served MauretiaFlag.svg Mauretia
Key PeopleUmi Revinparlidas, CEO
Service(s)Network television broadcasting
 Television and digital media production
DivisionsTelesportiva
 Aqtueltim TeleMaura
Parent CompanyMediaMaura
Web Sitewww.telemaura.mm


TeleMaura, presently stylized as teleMaura, is a commercial broadcast television network in Mauretia. It is owned by MediaMaura, one of the largest media amalgamations in the country. Unlike the nation's other prominent media networks, TeleMaura has its headquarters in Tangia instead of Iola. It maintains additional facilities in Iola, Salda, Pomaria, and Almedara. The network was launched by RadioMauretia (now RadioMaura) in 1951 as Televisio Mauretia. It was rebranded TeleMauretia in 1967, but it quickly became colloquially known as "TeleMaura." The network elected to formally adopt this name in 1993.

History

Radio Mauretia first began experimenting with television broadcasting in 1933, making it the first company in Mauretia to attempt the nascent medium. In all, five stations were eventually started as a means of testing the potential visual medium. The first official broadcasts were aired in 1941 on these stations. In 1950, the economic situation in Mauretia improved, and television sales increased. Seeing the future industry potential, Radio Mauretia announced it was going to spin off its television division as a sister company under the umbrella of the newly established Media Mauretia (now MediaMaura). The separation was official in February 1951. Televisio Mauretia signed on for the first time on 16 February of that year.

Televisio Mauretia was quickly met by three new competitors during its first year as a separate company. The network sought to distinguish itself by airing every day of the week and was the only channel originally available on Sundays and holidays. It also was a pioneer in developing techniques for broadcasting live events. It laid miles of coaxial cables to connect its stations and was later instrumental in launching satellite uplink technology. Through the 1960s and 1970s, TeleMauretia was considered one of the two most prominent networks, along with competitor RTN. Apart from its popular live-action airings, however, the network suffered in the ratings through the late 1980s with numerous critical creative failures.

TeleMauretia began to recover its position in the ratings by 1990 but still lagged in third place of four primary companies. In 1992, it underwent a dearth of changes in personnel and programming in an attempt to capture the heart of Mauroi culture. The network had become colloquially known as "Tele-Maura" for years and chose to re-brand itself accordingly.[1] It changed its logo to the Mauroi six-sided star, with five of the spokes taking a color of the Maureti flag. The colors were also arranged to emulate the sun rising over the sea. The network launched a Wednesday Se Asverwe Televisa (It's Television Night) campaign with new shows believed to connect with 'the real lives' of Mauroi people. For example, its most popular comedy, Aqiu Marqu (Here's Mark), was about a family patriarch whose in-laws moved in next door. Since its re-branding in 1993, TeleMaura has finished with first-place ratings 15 of 23 seasons and never lower than second place.

As part of the re-branding effort, the network launched a separate sports network called Telesportiva (a combination of Televisio and Esportiva) for sports-related broadcasting and news. It is currently broadcast over-the-air and via cable with simulcasts on TeleMaura for major events such as the championship games and the 2016 Summer Geolympiad. It also created a separate news division, Aqtueltim TeleMaura, which also broadcasts via cable.

Stations

TeleMaura operates five over-the-air broadcast stations, covering the largest urban areas in Mauretia. Each station has a fifteen minute news slot that is aired at 17:00 and 18:15 that features only short local updates, stories, and bulletins. The short broadcasts are produced live in Tangia and disseminated to the appropriate local station. All five stations are successors to the original experimental broadcasters set up in the 1930s. There are also two repeaters that cover small metropolitan areas with a supplemental signal from a host station.

Station call sign Channel frequency City of transmission Metropolitan areas ERP (in kW) Notes
MMII 2 Lissa, Dara Aqarel Tangia, Lissa–Qolna Sali, Banasa, Rusidila 1000 Successor to original station in Tangia
Network flagship station
MMXX 20 Vobili Vobili 79 Repeater of MMII
MMQQ 6 Amitye Iola–Qasarena, Tasaqora 1000
MMSS 3 Sestaria Salda, Iqosa 575
MMNN 15 Oskru Almedara, Lambaesa, Tamugadi 1000
MMNO 22 Valinn Zabi 73 Repeater of MMNN
MMAA 11 Har Mastiga Pomaria–Altava, Masqula, Numersuora 890

References

  1. The Maurit term maura is the feminine form of the adjective mauro—of or referring to the Mauroi people.