Runnu

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Runnu O.V.
Logo
IndustrySporting goods
Founded1964 in Vasireii, Karolia
HeadquartersVasireii, Karolia
Area Served worldwide
Productssports equipment and clothing
Number of employees1390
Websiterunnu.ka


Runnu O.V. are a Karolian sportswear and sports equipment company. They retail in the high-end of the market, although also own a mass-market subsidiary, LK Sport. The company is listed on the Karolian stock exchange.

History

Runnu was founded in the 1960s to manufacture sports equipment mainly for serious athletes. This kept the company small but the good quality and practicality of the designs kept a strong customer base. Gradually more and more of their shoes and tennis rackets were marketed to the public as high-quality products with which one could emulate top athletes. From the 1980s onwards more fashion clothes and shoes were produced again maintaining the high-end placement. A change of management led to a more youth-focused aesthetic which focused on being contemporary and keeping up with general fashion trends in its designs.

Products

Runnu divide their output into two categories: equipment and clothes designed for actual use in sport, and 'fashion' items. The latter have sometimes commanded very high prices, either being in limited runs or featuring exotic and expensive designs. A one-off pair of Runnu trainers were created for Karolian tennis star Jannisa in 2007 which featured diamonds, silk embroidery and silver thread and cost over Kr12,000 to produce, prompting a short-lived but vigorous debate about celebrity excess which did no harm to the company's publicity. Items available to the public typically retail for up to Kr1000, and second-hand prices are often nearly as high. A pair of iconic R2300 shoes from the mid-90s will fetch around Kr700 on auction sites in good condition; a limited-run tracksuit from a similar era up to Kr1400.

Products intended for use in actual sport are somewhat cheaper and have less elaborate designs.

Many mass-produced products are manufactured partly by hand in Arataran and have done so since the 1980s. This has drawn concern from critics of the past government there, although the company state that they have safe and fair conditions for the workers and that Arataran labourers historically possess skills needed to create the unique and intricate designs of their products.

Bespoke items are manufactured by hand in Nyeri, Karolia.

Notable designs

  • R-series trainers - sold from 1983 onwards starting with the R200, these shoes remained the must-haves for any serious fashion follower through the 1990s. The majority were in a crisp minimalist white with silver detailing, later including a prominent arc shape on the outstep. Despite being 'fashion' shoes they were actually well set up for running in and had particularly good heel support.
  • Jooma trainers - completely the opposite aesthetic to the R-series, these were bold and brash designs, increasingly in bright fluorescent hues. The first Jooma JKX was a shiny all-blue affair and the outrageous colour designs reached their peak with the graffiti-inspired JRX of 2003 which featured no fewer than 203 different shades.
  • 'Fast' baseball cap - a seemingly simple and generic design, a black cap with the word 'fast' embroidery, this became a cult item after it was worn by notorious rapper Hit Dangerous in a music video.
  • Geo jacket - replica of bomber-style presentation jacket issued to Karolian athletes for 1988 Geolympiad, in white with blue or red sleeves, 'Karolia' embroidered on back and Karolian national athletics federation on chest as well as a patch for the 88 Games. Copyright issues forced a limited run hence why these pieces are so desirable.
  • Runner tracksuit - a classic design in continuous production since 1985

Endorsements

Runnu have repeatedly sought endorsements from top athletes in both Karolia and worldwide to promote their products, particularly from tennis and athletics. Runnu have designed the teamwear for Karolian athletes at several Geolympiads.

Stores

Runnu have stores in most larger Karolian towns and cities, with the largest the flagship Säntjana store and a by-appointment-only boutique in the city which is also their design centre. Clients can arrange the design of bespoke items.

Overseas stores are located in Gobras City, Tárreses, Khaiwoon and Villa Constitucion.